Group Communication Memo Essay

The current management team has prepared this memo to assist you in your new position with the company. We understand that you have limited experience in group formation and communication, and these skills will prove vital in your new position. We would like to share some fundamental information on group learning and communication along with experiences we have encountered collectively. Combine this information with your own group learning experiences and you will increase your success with the organization. In our organization we work with others in teams to complete tasks and solve issues that might arise. On occasion it will be necessary to ask people to be part of the group or to form a new group to address topics and issues. This will help you in understanding how teams come together and work as one unit. When people are asked to form a group, the first stage they experience is the forming stage. In this stage people come together and expectations and the purpose of the group is clouded in uncertainty. No one is really considered the leader of the group at this point. Behavior is greatly observed between team members to determine what is acceptable. This stage will be relatively short because soon the group will begin to function and devise ideas and suggestion for attacking the problem or task. Storming is the next stage the team will experience. This stage does cause some conflict within the team because there is no real chosen leader. In this stage the members of the team will accept the group and start to function within the team. However, the members of the team will show some resistance because groups or teams limit individuality and require unity to work efficiently. Within a short period of time there will be a leadership established with in the group and the members of the team will follow the chosen spokesperson. The third subsequent step in the group development process is the norming stage when the group begins to solidify. At this point the group will have established some acceptable standards of behaviors or â€Å"norms†. Once the group has established these norms, certain barriers can be eliminated. Groups can now focus more on collectively carrying out goals and less on establishing parameters for the group. These norms will now establish expectations of group behavior. At this point in the process, group structure has been established and accepted, and the group may begin focusing on performing which is the fourth step in group development. This is the point of action where organizational goals are carried out and performance is evaluated. From personal group experience we agree that during this stage it is imperative that groups have the tools necessary to complete their tasks. If teams are not distracted by trivial conflicts that can be easily remedied, then they will be able to maintain creativity and focus. The fifth and final step in group development is the adjourning stage. Depending on the purpose of the group and time span of the group, this stage will vary. Some groups form for the purpose of completing short-term tasks, while others carry out long-term initiatives. Regardless of the time frame, groups should be commended on their areas of success and constructively identify areas that need improvement. It is our experience that different individuals can be grouped together on several different tasks. If the adjourning stage is handled properly, these individuals will carry a good attitude and level of camaraderie into their next group project. (Daynette’s part discussing barriers of communication insert here) As you can see there are many barriers that face group communication, however, there are always ways to overcome those barriers. One barrier that is easy to overcome is premature evaluation of ideas. We believe the best way of overcoming this is by using the nominal-group technique. This technique does not utilize verbal idea sharing but rather every group member brainstorms and writes down their ideas, then goes around and shares them. By proceeding this way it stops anyone from ridiculing an idea and lets everyone’s ideas be heard so no one feels like they had a dumb idea and stops sharing with the group. You want to create a climate of freedom, by having more ideas in the open, the better chance you have of getting the best conclusion. Another barrier previously mentioned was poor physical surrounding. The best way to overcome this is to find a meeting location that works well for everyone. Make sure it is quiet like in a library, not in an apartment with noisy roommates or younger brothers and sisters. Make sure there are lots of lights, comfy chairs, and plenty of table space to work on the project. If you are uncomfortable you will be thinking about that the whole time instead of focusing on the group problem at hand. A third barrier to group communication was there being too many people. By having too many people, this makes the group less creative by not having every group member able to share their ideas. This can also cause social loafing where some members sit back and let everyone else do the work while they still get the credit. A good way to overcome this is by splitting the larger group into smaller groups and by either giving them the same topic to see all the different ways each group comes up with or splitting the topics if there is a lot to get done. This works well because you can draw in group members who are less talkative or shy in large group settings, thus creating more ideas. Another barrier is always not having enough time. No matter how far ahead you plan on any project there never seems like there is enough time to complete it. It is known that it takes a group a lot longer to work on a project than it does an individual because you have to comply with the group norms and rules. Here the only real thing you can do is to make sure you get down to business and split up the group work as soon as possible so that each member can get started. Also, make sure to finish everything a few days ahead so that way if someone is running behind you all have time to go back and fix any issues or to make sure it is all complete on time. Lastly, â€Å"stinking thinking† should try to be avoided when evaluating ideas. Try not to jump on other people’s ideas when they come up with them and wait till they are all heard. Use positive enforcement like â€Å"great idea but let’s here all of the other ideas first then we can go back and look at each one.† With every barrier that comes up there is always a better way to overcome it so that it doesn’t offend another group member. Remember teams only work well if all participants are on the same page. We have provided you with these tools and experiences for you to draw from when needed. When starting a new team or group it may be beneficial for all team members to review this memo prior to starting a new project. This will allow the team to start to understand why conflicts may arise and where to start in resolving these conflicts. We have great confidence in your ability to be a great leader and look forward to the success that your team will provide for our company in the future.

Celta Assignment 3

Reasons for choosing text Although a long piece of text, it contains an overall context of animal powers and is an interesting topic. Similar topics students have worked with include qualities of famous people and superheroes. It is an authentic text, containing a wide range of language items and so provides a challenge for intermediate students. The text could also be broken down into sections for specific tasks. Receptive language sub-skills that could be practised using this text include: reading for gist, scanning and reading for specific information.The text could also be adapted for teaching grammar and vocabulary. Match headings to text – skim reading for gist exercise ref p13-p15 Using text with headings blanked out. After pre-teaching the necessary vocabulary such as: telepathy and premonition, the teacher explains: ‘Here are some headings and here is a text. Read the text quickly. Match the correct headings to the correct paragraphs. ’ Concept check with : ‘Do you need to read every word? ’ Give time limit of 2-3 mins. Individuals read text then compare answers in their groups.Headings: Telepathic contact The common features of Animal Telepathy Explaining the Unexplained Heading for Home Premonition During feedback nominate and ask students to justify their reasons. Scanning task p13 and 14 Read the text quickly. Which person does each of these statements refer to? 1. They do not permit any other person to get close to her when she is in this condition. 2. I used to visit quite often, pop in and do all sorts of things 3. She never left my side, and during the night she slept next to my pillow 4.Jaytee started waiting at the window around the time she set off. 5. Horrified, I replaced the bottle top and, genuinely afraid of the dog, I went back into the room and sat on the sofa. 6. When we arrived home the man greeted us and said â€Å"I knew you were on your way home.. † 7. He conducted more than 100 videotaped e xperiments 8. My whole working life has been as a cabin crew member working out of Gatwick Airport True or false – scanning task ref p14. Explain task to students first before handing out handouts. ‘Here are some statements.Some are true, some are false. Read the text quickly and write down: true or false’ Give a 3 minute time limit. During feedback, nominate and get students to justify their answers. Statements Telepathy takes place between a dog and a cat? Christopher Day works in London? When Christopher Day visited as a vet, the dog would whoop with delight? P. Broccard wanted to kill herself? Pamponette is Miss Broccard’s first name? Adele McCormick owned 10 horses? William is a cat? William is 15 years old? Rupert conducted more than 100 videotaped experiments on Jaytee?Pam Smart would leave home and return at the same time each day? Pam Smart would always travel by train? Q &A for detailed comprehension ref p13-14 Perhaps a useful exercise as a foll ow up to a skimming or scanning exercise. Students will have been given the reading text from a previous exercise. Explain to students using the OHT ‘here is a list of numbers. What do they mean? ’ demo the first question. Students work individually then compare answers in pairs. Give students a 5 minute time limit. Nominate students during feedback. What is the significance of the following numbers . 50%In the UK and America 50% of dog owners had noticed their animals anticipating people arriving home. b. 30% c. 100 d. 13 e. 15 f. 50 g. 100,000 h. 18 i. 2000 Productive tasks Freer communicative practise Give students 5-10 minutes. Put background music on during the task. ‘Tell your partner about pets that you have now, had in the past or pets that belonged to friends’ your partner can ask: ‘do you think they were psychic? ’ ‘why? ’ Demo the task with: ‘My friend had a big white alsation that knew when his owner was coming ho me.Did you have any interesting pets? ’ Monitor, avoiding the centre of the room and ensure everyone gets practise speaking. For very quiet students, gently prompt with ‘what do you think? ’ During feedback ask ‘did anyone find out anything interesting? ’ Semi-controlled communicative practise (ref photo of cat p14) Allow 5-10 mins for this exercise. Put background music on during the task. Write target language as a prompt on the white board: Q. If you could have a power what wouId you choose? If I could have a power I would choose. because†¦Ã¢â‚¬ ¦ If I could†¦(communicate telepathically)†¦It would be useful because†¦. Demo by asking a student the question. Ask students to get into pairs and ask each other what ability they would like to have and why, using the target language on the white board. Monitor, avoiding the centre of the room and ensure everyone gets practise speaking. For very quiet students, gently prompt with †˜what do you think? ’ During feedback ask ‘did anyone find out anything interesting? ’ Reference text: Kindred Spirit: Issue 50 Spring 2000 p13-16

Coping With Change Essay

P1- Discuss factors which affect the development of self-esteem M1- Compare two theories of self-esteem which contribute to our understanding of self-concept The NHS define self-esteem as being the opinion each individual has of themselves. NHS, (2015). It is the self-image and self –respect of an individual’s perception of themselves. Roshahl.c, (2008). This assignment is going to discuss the six factors that affect self-esteem. These factors are the growth promoting climate, the looking glass self, self-actualisation, ego identity, social identity and finally, the constructing of self-concept. Maslow stated that people are motivated to achieve certain needs. When one need is fulfilled a person seeks to fulfil the next one, and so on. Maslow, (1943). The self-actualisation theory was created by Maslow in 1943. This theory is based on the hierarchy of needs. This theory is an ongoing process. This theory is not something which is aimed for by a person, instead it’s something you do. In addition to this, the theory is not restricted to individuals; anyone is able to achieve this hierarchy of needs. The hierarchy is made up of levels these levels are; physiological needs, safety needs, love and belonging needs, esteem needs and finally, is all of the above are achieved, according to Maslow they are able to then reach self-actualisation. Maslowski.R.M, Morgan.L, (1973). The first stage of this theory is the biological and physiological needs, in order to achieve this a person must have the basic needs of living, they are; air, food, fluids, shelter, warmth, shelter, warmth and sleep. The safety needs of the hierarchy include protection from elements, security, order, law, stability and finally freedom fear. The love and belongingness stage of Maslow’s theory requires friendship, intimacy, affection and love from work colleagues, family, friends and romantic relationships. McGuire.K.J, (2012) pp281. The fourth stage of the hierarchy of needs is the esteem of needs, to achieve this stage an individual must experience achievement, prestige, self-concept, statues, dominance, mastery, self-concept and respect from others. The final stage is the self-actualisation. This stage involves realising personal potential, self-fulfilment, seeking person growth and  peak experiences. Maslow states that without achieving the first four stages, self-actualisation cannot be achieved. The second theory is Erickson’s Ego theory. This is another theory which is based on stages. Erickson’s theory focuses on the eight stages of life starting with infant and finishing with older age. The theory is a lifespan model of development taking in five stages up to the age of 18 years old and three further stages beyond the age of 18 and into adulthood. Each stage has a conflict, resolution and a cumilation in age these will all be presented in the table below. Age Conflict Resolution Cumiliation in age Infancy 0-1 years old Basic trust vs. mistrust Hope Appreciation of independence and relatedness Early childhood 1-3years old Autonomy vs. Shame Will Acceptance of cycle of life from integration to disintegration Play age 3-6 years old Initiative vs. Guilty Purposely Humour, empathy and resilience School age 6-12 years old Industry vs. Inferiority Competence Humiliation, acceptance of the course of one’s life and unfulfilled hopes Adolescences 12-19 years olds Identity vs. confusion Fidelity Sense of complexity of relationships, values of tenderness and loving freely Early Adult 20-25 years Intimacy vs. Love isolation Love Sense of complexity of life; merging of sensory logical and aesthetic perception Adulthood 26-64 years old Generative vs. Care stagnation Care Caritas, caring for others, empathy and concern Old age 65 years old -death Integrity vs. Despair Wisdom Existential identity, a sense of integrity strong enough to withstand physical disintegration The growth promoting climate theory suggests that a person requires a supportive environment that encourages an individual to grow positively. The theorist of this theory is Carl Rogers. The growth promoting climate theory is a person centred approach. The purpose of the person centred approach is to change, understand personality as well as human relationship. Jones.R.N, (2010) PP102. According to Carl Rogers, a positive involves diversity, empowerment which means to allow the individual to grow and achieve. Other factors which are required to create a positive environment is open communication, freedom and the capability to reach their full potential. However, without a positive environment, the growing promotion climate theory cannot be achieves. The looking glass self theory looks at how an individual views themselves. The theorist of this theory is Horton Cooley. The looking glass self is another theory that is separated into stages. This theory is made up of three stages. The first stage id that a person imagines how they are perceived and viewed by others. The second stage of the looking glass theory is when a person imagines how they are judged by others and this is based and concluded by the first stage of the theory which is how a person imagines they are perceived by another individual. The final stage of  this theory is the experiencing of a type of feeling or reaction to the staged in one and two. Gbadebo.S.A, (2011), pp124. For example a person may believe that they are perceived as being polite and friendly to another individual. This would be the first stage of the theory (imaging how they are perceived by others). This would therefore lead to the individual imagining they are judged in a positive light and a well-mannered individual. This would be the second stage of the theory (the way in which a person imagines they are judged by others). The way in which an individual acts towards them would determine the opinion they have of them. Gba debo.S.A, (2011), pp124. If a person who is isolated in a situation is judged to be a polite friendly individual they are more likely to make friends as they may give off a friendly vibe encouraging people to want to engage with them however if they were perceived as being rude and arrogant, other may not want to associate or include the individual in their conversation and may even think the individual is purposely isolating themselves from the situation. The Social identity theory was created by Henri Tajfel in 1979. He proposed that groups which people belonged to were an important source of pride and self-esteem. These groups may be a person’s social class family or a person’s choice of football team. Groups give individuals a sense of identity and sense of belonging to the social world. Burke.P.j, (2009). This theory focuses on how we perceive and make sense of each other. This helps with the construction of society and culture. This theory suggests that people are interested in the information of others such as their beliefs, intentions and affiliations. Tajfel. H, (2010). This enables a person to interpret and understand the words and actions of another person as well as their decision makings. This also allows a predication of a person’s future. The final factor that affects a person’s self-esteem is the constructing of self-theory. A sense of self or personhood, of what kind of person one is. Identities always involve both sameness and difference, (2000) Penguin Dictionary. ‘Identity is about belonging, about what you have in common with some people and what differentiates you from others. At its most basic it gives you a sense of personal location, the stable core to individuality. But it is also about your social relationships, your complex involvement with o thers’ (1996). This theory consists of three main arguments they are; We are born with our  identities; identities and culturally and historically dependent, identities are fluid and fragmented and are a result of conscious and unconscious thought and emotion (affective attachment to particular identities). This theory consists of sources of identity, they are gender, age, sexuality, ethnicity, social class, consumption, employment, roles and responsibility, family networks, friendships, use of technology, politics, leisure activities and finally the body. All of the discussed theories are all contributing factors to the development of person’s self-esteem. All of which explain have a different understanding. Some were evidently based on the needs of an individual in order to live such as Maslow’s hierarchy of needs, others focused on the different stages of life a person experiences such as Erickson’s eight stages of life. M1- The aim of this next task is to compare two theo ries of self-esteem which contribute to our understanding of self-concept. The two theories this assignment is going to focus on are Erickson’s eight stages of life theory and Maslow’s hierarchy of needs. The first similarity of these two theories is that they are both broken down into stages however Maslow’s hierarchy of needs is split into five stages Maslow. A.H, (2013) whereas, Erickson’s life stages are split into six. The different number of stages is on difference between the two theories. A further difference between the two theories is that Erickson’s stages are based on the stages of life every individual experiences. Therefore the theory can be easily generalised to all individuals during a specific age group. In addition to this, Erickson’s ego theory is structured in a timeline of stages. However, the stages of Maslow’s hierarchy of needs are the requirements needed in life such as warmth, shelter, love and family. Rakowski.N, (2011). Therefore Erickson’s theory focuses on experience whereas Maslow’s theory focuses on the needs of an individual and the goals of achievement of an individual. An additional difference between Maslow’s and Erickson’s theory is that Maslow states that without successfully achieving one stage a person cannot proceed to achieve the next stage preventing a person for achieving actualisation. Erickson’s eight stages of life are experienced by all individuals throughout their life span and therefore all stages are experienced and unresolved stages can be resolved in later stages in life. Tiffany.L, (2014). Erickson’s ego theory focuses on psychosocial stages whereas Maslows hierarchy theory focused on the needs  of an individual. The year the two theories were developed is another comparison, Erickson’s Ego theory was developed in 1950 whereas Maslow’s hierarchy theory was developed in 1943. Erickson’s Ego theory has an overall finishing point which is when an individual achieves self-actualisations whereas Maslow’s hierarchy of needs is a continuous cycle which continues until a person reach death. Tiffany.L, (2014). A final comparison of the two theories is that Erickson’s Ego theory was influenced by a theory which already existed; this was Freud’s theory regarding the structure and topography of personality. Maslow’s hierarchy theory on the other handed was an extended version of his own work rather than the work of others. Chapman, (2001). Both the theories of Abraham Maslow and Eric Erickson support the use of human response assessment in the experimental and behavioural perspectives. Mcleod.S. Erickson’s eight stages of life also identifies task which must be achieved at each stage and similarly to Maslow’s hierarchy of needs, if these tasks are not achieved, a person cannot proceed successfully achieve the next tas k. Reference Page NHS, (2015). Interpersonal growth and self-actualisation in groups, Maslowski.r.m, Morgan.L, (1973). Text book of basic nursing, Roshahl.c, (2008). (2000) Penguin Dictionary of Sociology. Maslow’s hierarchy of needs. An introduction, McGuire.K.J, (2012), pp281 Theory and practice of counselling and therapy, Jones.R.N, (2010) PP102. Journey into the looking glass, Gbadebo.S.A, (2011), pp124. Identity theory, Burke.P.j, (2009). Social identity and intergroup relations, Tajfel. H, (2010) A theory of human motivation, Maslow. A.H, (2013) Maslow’s hierarchy of needs model, Rakowski.N, (2011). Erik Erickson, psychological stages simply psychology, Mcleod.S. Chapman, Maslow’s hierarchy of needs (2001). Tiffany.L,, Erickson and Maslow, compare and contrast (2014).

Response to Comments on DQ1 C and DQ2 KSmith,Wk3 Essay

Response to Comments on DQ1 C and DQ2 KSmith,Wk3 - Essay Example You mentioned that the annual report is the most important report prepared by corporations for the shareholders and other stakeholders. I agree that the annual report is the most informative corporate statement since it provides valuable information about the business, its finances, and the strategic goals of the enterprise. Learning the basics about financial statements can help investors make better investing decisions. DQ2 The use of a classification system in the balance sheet is very useful because it creates consistency between statements. Investors can utilize the information contained in the classified balance sheet to perform quantitative financial analysis such as ratio analysis, variance analysis, or sensitivity analysis. The list of assets included in the classified balance sheet is ordered from top to bottom with the top accounts representing the most liquid ones. The most liquid financial asset is cash (Investopedia, 2011). When I answered this question originally I als o could not think of any additional classification that could add value to the classified balance sheet. The balance sheet internal structure follows the logic of the basic accounting equation which states that assets equals liabilities plus stockholder’s equity. The format used in the classified balance sheet is very easy to understand which makes it easier for teachers to teach accounting students.

Literature Review of Studies Focused on Vocabulary Development Research Paper

Literature Review of Studies Focused on Vocabulary Development Strategies and Interventions for Grades 9-12 - Research Paper Example There are strategies ideal only for children and there are those applicable only for grownups. In teaching Grades 9-12, teachers will find issues relating mostly to comprehension and vocabulary. This paper reviews three articles that investigated effective reading strategies for improving vocabulary of Grade 9-12 students. One article worthy of attention was written by Douglas Fisher (2007). In this paper, Fisher reports the five-part program that the teachers and administrators of Hoover High School developed and implemented in order to improve the vocabulary performance of students in state-administered tests. According to Fisher (2007), Hoover High School was a low-performing school with a population of 2,300 students at the time of study, all qualifying for free breakfast and lunch and 76% speak a different language apart from English. To improve vocabulary at the school level, the school implemented vocabulary routines and instruction. The first component of the program was wide reading. This component consisted silent sustained reading (SSR) and independent reading for content area subjects. The school identified and purchased appropriate reading materials, among these were historical accounts of WWII. In addition to these resources, the school assigned teachers who could provide relevant information to students regarding the materials they read. The students devoted 20 minutes per day to SSR and just read any material they wanted. This method was not enough, thus additional time was provided during content area instruction for independent reading. The second component of the program was reading aloud. This strategy is very common for beginning readers. Nevertheless, Hoover High School used it because of its tested effectiveness to learn content and vocabulary. In this method, the teacher read aloud a passage for 3-5 minutes at every class. Again, the school had to purchase materials specially designed for the procedure, including Richardson’s (200 0) â€Å"Read It Aloud! Using Literature in the Secondary Content Classroom,† Trelease’s (1993) â€Å"Read All About It! Great Read-Aloud Stories, Poems, and Newspaper Pieces for Preteens and Teens.† These materials, along with other interesting books, were purchased using the school’s site book funds. School administrators conducted observation of read aloud sessions. Consequently, to enhance interest of teachers in implementing read aloud sessions, professional development funds were also utilized to pay teachers to observe other teachers during read alouds. The third component composed of content vocabulary instruction. This was the usual vocabulary instruction in which teachers used graphic organizers, semantic maps, tables, etc. One issue that aroused teachers’ attention on this component was deciding on what vocabulary words to teach. To address the problem, several questions were raised to qualify the words, such as â€Å"Will the word be u sed in other subject areas? Will the word be used again during the school year?† This kind of questions served as guide to teaching specific vocabulary words. The fourth component was academic vocabulary development. For this component, the school team consulted Coxhead’s (2000) â€Å"Academic Word List† and Marzano and Pickering’s (2005) â€Å"ELL Students and Academic Vocabulary† and came up with 570 academic words to teach their students. The last component was called the â€Å"

September 11, 2001 Essay Example | Topics and Well Written Essays - 2000 words

September 11, 2001 - Essay Example wo wars, markets to suffer, travel and tourism to decline and led to America adding security measures to attempt to ensure that a similar attack will never again occur on American soil. Stock prices are indicative of how optimistic individuals feel about the future. Terrorism disrupts the stock market by causing panic, and pessimism, as people decide, in droves, that their money is better off in a more secure institution or investment (Chen & Siems, 2004, p. 349). Chen & Siems (2004) researched the impact of 9/11 on world markets, in comparison to other historical terrorists events that have occurred worldwide, including the sinking of the Lusitania, the bombing of Pearl Harbor, the invasion of France, different airline bombings, the invasion of Kuwait, the World Trade Center bombing and the Oklahoma City bombing. 9/11 had the potential for a large impact on world markets, not just because of fear, but because the world trade infrastructure was disrupted because of the destruction of the twin towers (Johnston & Nedelescu, 2005, p. 5). What they found was that, while there was a significant negative impact on the stock market for 9/11, in that it stocks were off almost 8%, compared to almost 3% for Pearl Harbor, less than 2% for the invasion of Kuwait, and an increase of almost 2% for Oklahoma City, the stocks rallied much faster than many of the other events listed. For instance, the stocks did not rally after Pearl Harbor for 232 days, after the invasion of Kuwait there was not a recovery for 134 days, and, after the invasion of France, stocks did not recover for over 2 Â ½ years (Chen & Siems, 2004, p. 354). What they also found was that all 34 world markets that they examined had a negative market impact on the day of the tragedy, with 94% experiencing almost an almost .01% decline, and Helsinki and Austria experiencing a .10% decline (Chen & Siems, 2004, p. 358). However, after 11 days, almost all of the markets had recovered, and that 82% of world

We are writing a news story or a profile of someone interesting Essay

We are writing a news story or a profile of someone interesting. Perhaps you can interview someone in Saudi Arabia and write a story about them - Essay Example Being an assistant clinical professor of psychiatry at a reputed Jeddah hospital, Mr. Karim described how his life had changed since he stepped into the field of psychiatry. I started by asking him what the general responsibilities of his profession were. He replied that his main duty was to provide high quality psychiatric services, which included medication and therapeutic advice and sessions, to patients who came to him with a myriad of psychiatric problems. He worked both as a therapist and a medication advisor for most of the patients; while for some, he was only the medical advisor. He described that a typical shift of a psychiatrist included sessions with psychiatric patients. Each session was 30 minutes long, and he saw around 10 patients in a day. Continuing the interview, Mr. Karim explained that the biggest challenge he faced while working with a hospital was that, in contrast to private practice, he was not able to manage his working hours, which were set by the hospital authority. So, he did not have control over his time and schedule, which he missed when he was working as a solo practitioner in the past. He had to give explanations and put leave applications if he wanted to go on a leave. Also, the hospital demanded that he should be available to patients on phone all the time, 24/7, which was something that he was well managing as a solo practitioner. The hospital would also call him on weekends, on and off. He said that while working with the patients with difficult psychiatric conditions, it was sometimes very stressful for him to deal with stressors. Forgetting one’s own worries and dealing with others’ was what was required of him, which he was doing very well, but at times, he would become stressed out. He described how some patients gave him tough time. Some patients would attack him verbally to let go of their frustrations and anxiety, and it would become very hard for him to keep himself calm. However, he

Banksy Graffiti Work Essay Example | Topics and Well Written Essays - 1000 words

Banksy Graffiti Work - Essay Example Banksy’s Biography Although there was recognition of signature style and the pseudonym of Banksy, no one knew for sure about Banksy. However, some information regarding Banksy gained wide acceptance, for example, people accepted that Banksy is from Bristol, United Kingdom. Banksy graffiti started in early 1990s and began to gain widespread infamy around 2003. He was born in 1974 and sports a tooth of silver (Brian 1). Over the years, Banksy refused to reveal his real name or to be interviewed in person (Brian 2). Among the social issues Banksy addresses through his art are issues on capitalism, poverty, war, and governments. On several occasions, Banksy’s work can be associated with vandalism, and many individuals said that Banksy should be prosecuted (Jencks et.al 90). The talents of Banksy’s are not limited to paint and pencil drawing; he has been accountable for various social commentaries which involved replacing Paris Hilton CDs with his own created CDs. He has also sneaked his personal work into numerous art museums. Banksy opposes the organized art world, although he now creates some convectional work. Many people applaud Banksy’s work, but those who criticize him say that his work oversimplifies issues to appeal to the masses (Hatch and Hatch 56). Synopsis and Visual Description of Banksy Work Banksy artist work involves stenciling, painting, and drawing. Banksy started his creative artwork when he was a young boy at his home in Bristol, where he graced the walls of buildings near his home. Banksy original arts may be seen on walls of buildings around the world. Street art is in most cases considered a crime; therefore, street artists use stencils so that they can be able to work quickly. Banksy worked ahead by creating the stencils; then he went to the street and sprayed the stencils. Banksy’s talent and his message involve urban art and traditional paper-and pencil territory. Banksy was a butcher, and he started his graffiti work during the aerosol boom in Bristol in late 1980s (Jencks et.al 98). Banksy started his freehand graffiti work in 1992-1994 where he was one of Bristol’s DryBreadZ Crew (DBZ). His inspiration came from local artists, and he used stencils as components of his freehand pieces. He turned to stenciling in 2000, after he realized it took less time to complete a piece and he was hiding from the police. His stencils feature humorous and striking images occasionally combined with slogans (Hatch and Hatch 65). The messages of Banksy work are usually anti-capitalist, anti-war, or anti-establishment. Subjects include monkeys, rats, children, soldiers, policemen, and the elderly. In late 2000, he toured Melbourne and Sydney, Australia where he met recluse James DeWeaver and Gen-X pastellist, visual activist in Byron Bay. At the Arts Factory Lodge toilet, he stenciled a parachuting rat with other clothes pin on nose. He was behind the cover art of 2003 Blur’s Think Tank album. In July 2002, Banksy had his first show in Los Angeles at 33 1/3 Galleys. In Turf War show held in a warehouse in 2003, Banksy painted on animals. Later he started producing subverted painting; an example is Monet’s Water Lily Pond, modified to include urban detritus such as garbage and shopping trolley suspended in its reflective water s among other paintings. In 2005, these Banksy oil paintings got displayed

Materials & Technology 112 Coursework Example | Topics and Well Written Essays - 500 words

Materials & Technology 112 - Coursework Example Crystallization markedly enhances strength, rigidity, and opacity of a polymer. High density polyethylene, then, is the stiffest of all types of polyethylene due to its high degree of crystallinity. Thereby, high density polyethylene has a greater tensile strength than low density polyethylene. Branching tend to impede crystallization, making a polymer less rigid, more easily to deform, and weaker4. Thus, a 95% crystalline and linear polytetrafluoroethylene (PTFE) has a greater tensile strength than a 95% crystalline and branched PTFE. Molecular weight data for some polymer are tabulated below. Compute (a) the number-average molecular weight, and (b) the weight-average molecular weight. (c) If it is known that this material’s degree of polymerisation is 477, which one of the polymers listed in Table 14.3 of the lecture notes is this polymer? Why? Carbon dioxide diffuses through a high density polyethylene (HDPE) sheet 50 mm thick at a rate of 2.2 ïÆ'  10-8 (cm3 STP)/cm2-s at 325 K. The pressures of carbon dioxide at the two faces are 4000 kPa and 2500 kPa, which are maintained constant. Assuming conditions of steady state, what is the permeability coefficient at 325

DISAPPEARANCE OF THE ANASAZI Research Paper Example | Topics and Well Written Essays - 2250 words

DISAPPEARANCE OF THE ANASAZI - Research Paper Example History portrays that they were generally quite peaceful people who survived through trade and farming. Even so, the Anasazi later disappeared, causing many varied academic postulations. Various theories, such as climate change theories, religious theories, and cannibalism theory suggest different reasons for their disappearance. Climate change theories postulate that climatic changes led to the area receiving unreliable rainfall causing the community to leave. Drought theory postulates that the 1276-199. On the other hand, religious theories point out that certain religious practices must have been responsible for the disappearance of the Anasazi. Cannibalism theory asserts possible existence of a cannibal group is likely to have contributed to the disappearance of the Anasazi. All theories contribute to the understanding of the Anasazi. Disappearance of the Anasazi For a long time, major aspects of southwestern archaeology have continued to perplex many people. Despite the fact tha t there have been various theories that have substantially attempted to unravel the mystery behind the disappearance of the Anasazi, one may observe that even the most acceptable explanations remain largely postulations. Of course any reasonable person would ask why a community of people who live so peacefully could just abandon their civilizations and head into the unknown. Certainly there could be more than archaeology and other historical reconstruction methods may offer towards the explanation of the disappearance of the Anasazi (Catherine and Duff 2008). Even so, one may observe that quite substantial information about the Anasazi have been unraveled, thanks to historians. It appears that an understanding of the theories of disappearance of the Anasazi people cannot be sufficiently told without making efforts to understand the efforts their way of life. Understanding the way of life of the Anasazi will help in understanding how their society perceived life in its various dimens ions. Doing so enables one to assess and critique various theories that attempt to explain the disappearance of the Anasazi. This is because it could be that probably more than one theory can sufficiently and convincingly explain the disappearance of the Anasazi people. For the purposes of this paper, this paper shall briefly visit bring into light the organization of the Anasazi before proceeding to analyze the theories that make an effort to explain the disappearance of the Anasazi people (Peter 2004). Background History of the Anasazi Historical records have indicated that the Anasazi people had inhabited the vast plateaus of the American Southwest. They had adapted to the harsh climate and thrived in the sun-scorched mesas and cliffs. They occupied what one may observe as the current ruins of Mesa Verde, Chaco Canyon, and Canyon de Chelly. The remains still reveal a powerful evidence of a civilization that one may refer to as advanced given its time in history. It is intriguing to observe that much as the Anasazi do not any association with the Navajo people although the word Anasazi is a Navajo word. In fact the Navajo people just refer to them in what translates as â€Å"those before us† or in other translations as â€Å"ancient strangers.† This implies a missing link with other civilizations. They are likely not to have interacted with other civilizations; no wonder there has been no archaeological evidence of any weapons (Peter 2004). Assessment of the emergence of the Anasazi is found in the old legends. Although one must note well in advance that the origins of the Anasazi remain a mystery almost just as much as their disappearance. Even so, it is still vital to highlight that constructed legends have it that the original Anasazi had come out of the lower world

Controlling the Cyber-conduct of Young People Research Paper

Controlling the Cyber-conduct of Young People - Research Paper Example depends on reciprocal expectations concerning what the other agents will do in a situation where a decision whether or not to conform is at stake† (3). â€Å"Gimalda and Sacconi’s model in particular sees compliance as the consequence both of agents’ participation in choosing the norm in a social contract setting under a veil of ignorance and of the existence of expectations about reciprocal willingness to conform† (5). â€Å"Proposed the â€Å"sense of justice† as a solution for the stability problem of a well-ordered society-i.e. a society whose institutions are arranged according to the principles of justice chosen under a veil of ignorance† (8). Statements: Sources two, four and seven work to prove the opposite argument that it is an uncanny proposition to regularly observe and impose restriction on the internet and mobile use of teenagers to control issues like cyber-bullying and sexting. The claims by Bristow and Paton will argue that restrictions on the internet use of children are offering an unrealistic preparation to face the society in which they will have to function independently. The claim will be that as children are encouraged to be self-dependent in the real world, restricting the same opportunity in the cyber-world is a bizarre idea with no visible benefits. However, using sources, I will prove how the activities of children remain under constant observation in the real society though they perceive themselves to be free and how social conformity and family influence the way they behave. The briefing by the American Psychological Association will show that people under the age of 20 do not have a brain that is mature enough to take wise decisions. The work by Cialdini and Goldstein will show how the society influences the behavior of adolescents, and Mahalihali’s work is used to describe how the influence of family members, especially parents, decides a child’s

Homeland Security Alert In Lax And Other State Airports Essay Example for Free

Homeland Security Alert In Lax And Other State Airports Essay To overcome the increasing terrorists’ threats in most commercial airports many countries have boosted on their airports security both at home and abroad. Many countries especially Western have experienced many terrorist attack. This has forced them to invent on various alert measures to control these attacks mostly to their airports. Through Transportation Security Administration officers, Los Angeles have stepped forward to scrutiny their passengers and aeroplanes in their airport (Krikorian and Shogren, January 02, 2004). This action has been motivated by particular terror plot bringing about more concern on common remote control toys that are useful in denoting terrorists’ bombs. Aviation authorities in different countries have decided on carrying devices on carry-on bags. Passengers with remote control are subject to intense search. Remote control toys are the most devices used in lax and other airports. Air passengers face heightened security which is geared against possible grandiose terrorist attack. Los Angeles and other country’s government are doing everything to protect their country (Sauter and Carafano, 2005, p. 2). Transport Security Administration inspectors in airports in major cities like Los Angeles are emphasizing on passenger’s screening and their languages. There has been extra watchfulness with an appeal to Los Angeles and other nations not to forgo travel plans in their airports than other transports. There is need for alerts in airports; this should be done through air marshals especially on flights arriving from overseas and undercover observation around airports. Not only lax but also other airports have been on â€Å"Orange Alert† (Oldham, January 23, 2004). There are many places that competes Los Angeles in their potential targets both symbolic and substantial. For better protection against terrorism in airports the main prevention of the attack, always there should understand of the vulnerability that translates to threat. Co-coordinating of anti-terrorism efforts among local airports law enforcement agencies and Joint Terrorism Task Force has been adapted in Lax. They have tried as much as they can to plan and monitor means of preventing terrorism (Byman, 2008, p. 75). Cameras to monitor suspicious activity in airports with pilots completing terrorism awareness training have been adopted in most airports. All airport employees have been trained on security procedures with police increasing their patrol. Gas detection system has been improved to identify biological and chemical toxic. In airlines cockpit doors and locomotive doors has been adopted. There is also screening of passengers and their luggage. Los Angeles has identified potential facilities on terrorist attacks and established security plans. Different agencies through FBI, police departments and sheriff have teamed up to create Joint Regional Intelligence Center in which they can collect, share and analyze intelligence data on terrorism. More anti-chemical suits are required to protect airports from chemical attacks (Hutagalung, November 29, 2008). There is local law enforcement and fire agencies which uses different radio systems. Los Angeles has not established a comprehensive plan on evacuating large number of people in case of chemical or nuclear attack. There is computer software that records routine location and canine search at airports. Police offers data on possible terrorists’ targets and relative significance. These data is subject to change incase of security breach or suspicious activity (Oldham, January 23, 2004). Conclusion Like other airports, lax has been subject to federal rules mandating barriers perimeter around all facilities. A team for handling homeland security has been established incorporating different agencies. Improvement of security in communications, transportation and public infrastructure utilities have expanded ability of different countries in detecting and responding to terrorism. They have better trained those who are called on for first response in contaminated environment. Lax and other airports have tightened their security in response to terrorist. They have raised security alerts to the highest possible level as an indication that terrorist attack are coming up. Some measures are visible and others are not.

Analysis of Sunfeast Cookies

Analysis of Sunfeast Cookies EXECUTIVE SUMMARY The main objective of the report is to comply to the various marketing theories that has been prevailing in the market and get a proper understanding of the real market. With the help of the ITC Sunfeast various functions and strategies were being discussed and discussed in respect to policies and path they have followed since they have been a successful player in the market. The consumer insight is studied to get a sense of various needs, demands and mind set of them. This is done with the help of questioning people at different places so that there is a glimpse of their buying pattern. The people interviewed were from different places of Gurgaon. COMPANYS OVERVIEW ITC stands for Imperial Tobacco Company of India Limited is an Indian Conglomerate whose market capitalization is of US $14 billion and turnover of over US $ 51 billion. ITC is a largest private cigarette company with a diversified portfolio which comprises of hotels and paperboards, packaging, agri- business, packaged foods, confectionary, branded apparels, greeting cards and FMCG products. Since company has its dealings in almost every sector creating multiple drivers of growth anchored on its time-tested core competencies and its has an unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering has Over time lead to the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. The Foods Division is the most recent diversification of the ITC Group. ITCs decision to enter the foods business is part of a strategic decision to develop new product lines by synergizing its core competencies in building brands, understanding the Indian consumers requirements and its strong distribution network as well as its established culinary expertise. ITCs diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. Over time, the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. Brands India Kings, Gold Flake, Scissors, Bristol (cigarettes), ITC-Welcomgroup (hotels), Wills Sport (range of casual wear for men and women), John Players (mens wear), Essenza Di Wills (fragrances), Kitchens of India (Confectionery, staples and snack foods), Aashirvaad (flour), Sunfeast (biscuits), Mangaldeep, VaxLit and Delite (safety matches), Expressions (greeting cards) and Classmates (school note books). This company is rated among the Worlds Best Big Companies by Forbes magazine. ITC ranks third on all major profit parameters among Indias private sector corporations. ITC employs over 20,000 people at more than 60 locations across India. ITC is rated among the Worlds Best Big Companies, Asias Fab 50 and the Worlds Most Reputable Companies by Forbes magazine, among Indias Most Respected Companies by BusinessWorld and among Indias Most Valuable Companies by Business Today. ITC ranks among Indias `10 Most Valuable (Company) Brands, in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asias 50 best performing companies compiled by Business Week. SUNFEAST In July 2003, ITC entered into Biscuits market with the Sunfeast range of Glucose, Marie and cream biscuits. The brand connotes to happiness, contentment, satisfaction and pleasure since its mascot Sunny and slogan spread the smile. In a span of 6 years Sunfeast has launched many new varieties and has its presence in almost all types of biscuit categories. At that time, Britannia and Parle held, between them over 82 per cent of the market in value terms. The rest too was firmly held by smaller players like Priya Gold which had a strong presence in the north. Three years down the line, however, things have changed a lot. It is a classic story of the hare and the tortoise. While it is far from winning the race, slowly and steadily, the tortoise is gaining ground. In foods, biscuits were tempting. The Rs 4,000-crore (Rs billion) Indian biscuits market has grown at 12-14 per cent year-on-year. Then, there was a business synergy. ITC was already value-adding to wheat with its branded atta presence. By entering the biscuits segment, it could also improve its bottom-line further. ITCs Sunfeast has a different story to tell so far. The strategist looks at the game plan of a late entrant and how the biscuits industry has responded. MARKETING ENVIORMENT MACRO ENVIORMENT Developments and implementing marketing plans requires number of decisions. Making those decisions is both an art and science. To provide insight into and inspirations for marketing decision making, companies monitor customer needs and update themselves so that they can continuously adapt to the environment. In 2003 when ITC entered the market there was a organized sector of biscuits which was estimated to be 0.8 million tons with a value of Rs 45 billion and Britannia and Parle were the major competitors. But the company realized that urban India comprising 27% of the population accounts for 44% of biscuit composition that consumers are looking for innovation, variety and fun in the entire biscuit category which other biscuit companies lack. DEMOGRAPHIC ENVIORMENT Since India is diversified and demographically vivid, hence the need is therefore very different. So the company catered the need of every life cycle as there is a product for children and even for elders and also for older people. Hence there is something for everyone and by this ITC dominated the market completely. ECONOMIC ENVIORMENT The available purchasing power in an economy depends on current income, price, saving, debt and credit availability. The company realized the buying potential of the Indian market and accordingly price the biscuits in a way so that it does not push the consumer and the price corresponds to the price of the competitors. So this way the customers will have a value for money as in the same price they will have a new and a better product. Moreover the focus was on the urban population hence the price was not such a matter of importance as the people of this category has high purchasing power. SOCIO-CULTURAL ENVIORNMENT The society shapes the beliefs, values and norms that largely define consumer tastes and preferences. People absorb, almost unconsciously, a world view that defines their relationship to themselves, to other, to other organizations and to society. So ITC launched a product which was in accordance with the beliefs of India as the ingredients contained in the product are those which were generally used by the people and moreover satisfied them and it was in also tune with the changing taste and preferences of the consumers. ITC believes that an effective growth strategy for the nation must address the needs of rural India, home to 75% of the countrys poor. It is imperative to ensure that Indias economic growth is inclusive, embracing its villages, so as to free millions of disadvantaged citizens from the indignity of poverty ENVIORNMENTAL ITCs impact on the environment as a result of its operations mainly concerns three areas: (a) release of greenhouse gases contributing to global warming; (b) consumption of water, both from surface and sub-surface sources, adding to the depletion of freshwater availability; and (c) generation of solid wastes, adding to the non-degradable waste being generated by industry. ITC has been at the vanguard of Indian industrys attempts to minimise its environmental footprints through strategic initiatives in each of these areas of global concern. Global Warming: In order to mitigate the effects of global warming, the Company is following a two-fold strategy: (a) reduce specific energy consumption in its operations through improved technology and processes; and (b) sequester greenhouse gases, especially carbon dioxide, through a large-scale forestry programme. Solid Waste Management: Non-degradable waste is a growing menace adversely affecting the environment. Three plans are in place to reduce solid waste within the Company and make it a zero solid waste company in the next two years. Water Conservation: ITC is mindful of the fact that freshwater in the country is increasingly becoming a valuable resource given that India accounts for 18% of the worlds population but has only 4% of global freshwater resources. MICRO ENVIORNMENT ITCs employment practices are premised on attracting and retaining talent based only on merit. The Company leadership walking the talk and a relentless focus on implementing the policy underlines the Companys approach to employment practices and creating a decent work environment. ITC is committed to employee engagement that upholds individual dignity and respects human rights. High standards of employment and EHS practices enhance the Companys performance, help in the attraction and retention of quality talent, and enhance the equity of the Company as a responsible employer. The primary objective is to nurture a culture of meritocracy amongst a committed and enthusiastic workforce from diverse backgrounds. The organizational structure is as follows:- DISTRICT MANAGER REGIONAL BRANCH MANAGER BRANCH MANAGER ASSISTANT BRANCH MANAGER 3 CIRCLE INCHARGE (CITY, METRO UP COUNTRY) AREA EXECUTIVE SUPERVISOR SALES MAN DISTRIBUTION SYSTEM ITC uses FIFO method to reduce the wastage of goods due to expiry. They also keep the good on constant move from low sales area to high sales area. The company collects all the expired goods four times a year, and destroys them. Retailers must return expired or damaged products within six months after the date of expire. Adjustment for them is done in three months time. ITC provides their retailers with racks, hangers, etc to display the products. MARKETING STRATEGY As one of Indias most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration a commitment beyond the market. In his own words: ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part. I The company seem to be committed with developing India and contributing in its own way not only to succeed in at a smaller level but making a difference at a global level in an international way. ITC VISION The companys vision is to sustain ITCs position as one of Indias most valuable corporations through world class performance, creating growing values for the Indian economy and Companys stakeholders. ITC MISSION To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value is what the Companys mission is. STRATEGY With its one of its product which is Sunfeast the company is determined to give happiness, contentment, satisfaction and pleasure since its mascot is Sunny and slogan spread the smile which stood true to its name. ITCs Sunfeast is a brand driven by innovative product development at ITCs state-of-the-art food technology centre in Bengaluru. Every Sunfeast product is made with utmost care, ensuring world class standards of hygiene. Sunfeast symbolises ITCs commitment to create brands that enrich the quality of life for every Indian. Because our people and our country deserves the best. The product Sunfeast was launched in the midst when the biscuit market in India was estimated to be about a value of Rs 45 billion and out of that Britannia and Parle held more than 80% of the organized sector in value terms. ITC therefore decided to enter the branded biscuits market with products that would reinforce the gratifying aspects of the brand as well as offer great taste and quality to customers. The ITC can be a classical example of study as a tobacco company who deals in various products can be successful in promoting in marketing biscuits? The core competencies on which ITC relies on the depth of distribution, brand building capability and ability of quality outsourcing which made it successful. Sunfeast which was launched in 2003 was one of its diversified arrays apart from a tobacco product leader to a FMCG player. IT has a well developed system of distribution which can only be compared only to HLL. As ITC was one company who has its intervene in all major fields so this establishes Sunfeast among all over India and as well outside India. The biscuit market is to be estimated about 4500-5000 crore with Parle and Britannia being the major players. The biscuit market has now moved from core glucose to value added biscuits and key markets were U.P., Maharashtra and Tamil Nadu. While the rural market prefers Glucose biscuits and Urban market is fond of cream biscuits. The establishment of brand was never easy as the market is already having lead biscuit companies which were satisfying the needs of people. Sunfeast monitored the market demand and carefully handled promotion and brand building which made the brand to gain 10% market share. The product was made exciting by launching a series of convenience goods, new tastes and flavours which lead to an interest in the brand. The company continued a series of launching of products like Milky magic, coconut, strawberry, pineapple, butterscotch and cream and it also entered the premium biscuit category with Dark Fantasy. Moreover market research revealed that consumers were looking for innovation, variety, and fun in all the biscuits cateogries. A mascot, Sunny was chosen to convey these aspects of ITCs biscuit brands. Initial offerings included the Sunfeast Glucose biscuits, targeting children and their mothers; Sunfeast Orange Marie, targeting housewives and families; and Sunfeast Orange cream, Butterscotch cream and Bourbon Cream, targeting children in the age group between 4 and 14 years. Over the last few years, the Sunfeast range has expanded with the introduction of the Sunfeast Dark Fantasy range in the premium segment; the Sunfeast Milky Magic in the milk biscuit category; the Snacky in salted crackers and cookies category. In addition, ITC entered the nutritional biscuit segment with launch of Sachins Fit Kit- a range of healthy products co-created with the cricket icon. In 2007 the brand has a value of Rs 5 billion and is growing at 15% per year. MARKETING FUNCTION PRODUCTS http://www.itcportal.com/foods/images/top-banner-sunfeast.jpg Snack foods Sunfeast In July 2003, ITC forayed into the Biscuits market with the Sunfeast range of Glucose, Marie and Cream Biscuits. Sunfeasts brand essence, Spread the Smile connotes happiness, contentment, satisfaction and pleasure. The mascot Sunny reinforces the emotional aspects of the brand. In a span of 6 years Sunfeast has launched many new varieties and has its presence in almost all types of biscuit categories. Sunfeast Milky Magic http://www.itcportal.com/foods/images/sunfeast-milky-magic.jpg Packed with goodness of milk these deliciously nutritious crisp and crunchy biscuits are a favorite among mothers and kids. Milky Magic has the power of 2 A perfect balance of energy that aids physical strength and mental ability. These biscuits strike the right balance of milk and wheat which helps in an all round development and nurturing of the child. Sunfeast Marie Sunfeast Marie Light: This ideal teatime biscuit is made from the finest quality wheat high in fibre and keeps one light and healthy through the day. Orange Marie: It has the distinction of being one of the most successful innovative Marie biscuits and is liked by one and all. http://www.itcportal.com/foods/images/sunfeast-marie.jpg Sunfeast Golden Bakery http://www.itcportal.com/foods/images/golden-bakery.jpg Sunfeast Golden Bakery is a premium cookie on an innovative and differentiated platform. Launched nationally in March 2008, these cookies are made from the recipes crafted by the master bakers of ITC Hotels and are slowly baked in the traditional way till they are golden brown and develop the crispy broken crust texture. The Sunfeast Golden Bakery cookies are available in three distinct flavors Butter-Nut, Butterscotch and Choco-Nut cookies. These products are designed to give consumers a rich truly indulgent experience. Sunfeast Dark Fantasy Inspired by the Master Chefs of ITC hotels, it is the richest of chocolate vanilla biscuits. These biscuits are created using carefully chosen premium ingredients for a sensory experience unlike any other. Dark Fantasy is more than a biscuit; its a luxurious mix of aromatic cocoa and vanilla. http://www.itcportal.com/foods/images/dark-fantasy.jpg Sunfeast Glucose http://www.itcportal.com/foods/images/glucose.jpg For those light hunger pangs, wholesome nutritious choices as these golden brown biscuits are made from the best quality wheat. Sunfeast Glucose biscuits are ideal not just for kids but adults too. Sunfeast Dream Cream A truly scrumptious range of cream biscuits that have become an instant hit with children. ITCs chefs have put their legendary skills into these biscuits to deliver truly tasty cream biscuits. Special Flavor Crystals in Strawberry and Pineapple cream biscuits keep the creamy flavor linger on. http://www.itcportal.com/foods/images/box-shadow_03.jpg Strawberry Cream The first of its kind cream biscuit with special strawberry flavor crystals that will keep the creamy flavor linger on. http://www.itcportal.com/foods/images/strawberry-cream-biscuit.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Bourbon A special delight for all those chocolate lovers. http://www.itcportal.com/foods/images/bourbon.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Orange Cream Experience a tangy twist in biscuits with every Orange cream. http://www.itcportal.com/foods/images/orange-cream-biscuit.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Butterscotch Cream Another first, the taste of ice-cream in cream biscuits. http://www.itcportal.com/foods/images/butterscotch.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Mango Cream A special summer flavor cream biscuits for all those who love the king of fruits. http://www.itcportal.com/foods/images/mango-cream.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Elaichi Cream Taste the queen of spices in cream biscuits. http://www.itcportal.com/foods/images/elaichi-cream.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif Sunfeast Snacky http://www.itcportal.com/foods/images/snacky.jpg Bigger than most others in the salted biscuit category, Snacky is light and crispy like no other. From kids to adults, its the quintessential Family Biscuit. Available in two variants, Classic salted and Chilli flakes the very first of its kind in India. Sunfeast sweet n salt These thin and crisp biscuits come with a distinctive sundry taste, that of salt and sweetness. A bite into one of these one keeps wondering about its taste! http://www.itcportal.com/foods/images/sweet-n-salt.jpg Sunfeast Nice http://www.itcportal.com/foods/images/nice.jpg These are crisp coconut biscuits showered with sugar crystals. The crisp sugary sweetness will just go on to make all those nice moments nicer. Sunfeast Benne Vita Flaxseed Biscuits If Benne Vita in Italian stands for Good Life, then Benne Vita Flaxseed biscuits just make the good life better. The Flaxseed content in these protein and mineral enriched biscuits are rich source of Omega III acids that helps control cholesterol. Flaxseed is the richest plant source of these essential Omega-3 Fatty Acids. It is also rich in dietary fibre, proteins, calcium and other minerals to maintain healthy heart and good gut health.http://www.itcportal.com/foods/images/benne-vita.jpg Sunfeast Special ITC Sunfeast presents a range of Special cookies and creams. http://www.itcportal.com/foods/images/sunfeast-special.jpg Special Cookies: Made with best quality wheat, cashew and butter, Sunfeast Special cookies are baked with real butter and the finest ingredients to give a mouth-watering treat that makes every moment special. Available in Cashew/ Butter/ Coconut. Special Creams: Delicious value for money cream biscuits with a thick layer of cream sandwiched between two biscuits. Available in Orange and Chocolate variants. Sunfeast Pasta The Sunfeast product portfolio was expanded in early 2005 to include healthy snacking options as well. http://www.itcportal.com/foods/images/sunfeast-pasta.jpg Sunfeast Pasta Treat, a whole wheat based instant pasta was introduced as a healthy snacking option for children and young adults. After the tremendous success of the 4 initial flavors, (Masala, Tomato Cheese, Cheese and Sour Cream), the instant Pasta range has been extended with three new exciting flavors Pizza style, Chicken and Tangy Tomato. PRICE Sunfeast Glucose Biscuits deliver the Natural Goodness of Wheat and is available in 100 gms, 75 gms and 19 gms priced at Rs. 4, Rs. 3 and Re 1 respectively, targeting children between the age group 4 14 years and their mothers. Sunfeast Orange Marie a very differentiated offering is available in 200 gms, priced at Rs. 13 and Sunfeast Marie Light Light Crispy, available in 200 gms and 400 gms, priced at Rs. 13 and Rs. 24 respectively that target housewives. Sunfeast Orange Cream, Sunfeast Butterscotch Cream Sunfeast Bourbon Cream Smooth Yummy Cream Biscuits, available in 100 gms, priced at Rs. 11, Rs. 11 and Rs. 12 respectively that target children between the age group 4 14 years. DISTRIBUTION It has fast and effective sales ordering processes. A great level of flexibility and a quick turnaround time to meet the customer requirements on time. It also practices minimum wastages. ITC follows a strict compliance standard for its distribution of Sunfeast products. It aims at low profit margins due to intense competition in the biscuit industry and even to meet the high customer service expectation. The company collects all the expired goods four times a year, and destroys them. Retailers must return expired or damaged products within six months after the date of expire. The company used its existing network of convenience stores the companys name for the hole-in-the-wall pan-beedi shops for Sunfeast. Not content with the existing resources, the company also looked at grocery stores and other retail formats. The company says the brand is now available in nearly 1.8 million outlets SALES PROMOTION AND ADVERTISEMENTS The entire range of Sunfeast Biscuits is packed in vibrant colours, distinctive graphics and fonts identifying sub categories and at the same time, maintaining a consistent look of Sunfeast. The brand is supported with Television campaigns across National and Vernacular media beginning August 2003 that is distinct, highlighting the product attributes, quality and the new first time in the market offerings from Sunfeast. During the launch phase, Consumer promotions were conducted across retail outlets for every purchase of Sunfeast Marie Sunfeast Cream Biscuits 75gms of Glucose Biscuits FREE. Encyclomedia Networks created an interesting idea, which shows the biscuit pack literally taking off from the hoarding what holds it down is a rope that attaches the end of the pack to the hoarding. The biscuit pack has been designed as a 3D pack. Well differentiated advertisements, some which showed a complete cream world with cream rivers, cream mountains and cream trees, were targeted at kids watching cartoon channels. The animated Sun this is a symbol of contentment, Satisfaction and Pleasure. This was also received by the consumers and the ad campaigns are catchy and full of colours and excitement. The product is also of very high quality. Thus Sunfeast has manged to get all the winning combinations in the right mix. At the same time, on general entertainment channels, mothers received information on the importance of glucose, the wholeness of wheat and so on. Also, the company tied up with Bey Blades, the popular television series that was a rage among children, to promote itself. Sunfeast tagline Spread the Smile was being endorsed By Sharukh khan. SRK use made sense as he was popular among Children and moreover he is among the favourites about 60% of Indians and moreover his persona is energetic which corresponds to the mascot of the brand. The various advertisements and promotional shows featured SRK and showed that even SRK is also a fan and enjoy Sunfeast Biscuits. So it created an impression among the audience that their favourite actor is following this commodity so they should follow the same way. ITC Foods has tied up with New York-based Company House of Spices to launch its biscuit brand Sunfeast across the US and that was again done by SRK since he is a global icon. In the same year, as the official sponsor ofthe WTA tennis championship titled the Sunfeast Open the company had teenage sensations Sania Mirza and Mahesh Bhupathi campaigning for it. But thats not all. For promotions in southern states, Sunfeast has signed Tamil super star Surya as a brand ambassador. Analysts say that ITCs deep pockets have helped Sunfeast in many ways. The company claims that it has been spending 35-40 per cent of its turnover from the biscuits segment on advertising and promotions. Going by that number, ITCs annual marketing spends are estimated to be in the region of about Rs 115-120 crore (Rs billion). CONSUMER ANALYSIS The analyses showed that majorly people consumed Biscuits and are not fond of having the Sunfeast Pastas. About 63% of people prefer having Sunfeast Marie and Sunfeast Dream Cream is being preferd by only 25% of the consumers. The products like Sunfeast Special, Sweet n Salt, and Golden Bakery are not that much appereciated as only 13% of people prefer them. In dream Cream Butterscotch, Orange and Burbon were equally appreciated. Classic Snacky was more liked as compared to Chilli flakes in Snacky brand. 90% people prefer having Marie lite over Orange Marie and the product is not just consumed by Old but almost people of every age group. In Golden Bakery choco nut was mostly liked while there was no intrest in the rest of the choices. Coconut and Butter were equally liked in Special cateogary. 63% prefer Sunfeast because of its Taste and Flavour while 25% likes them because of price, packaging, quality. People also appereciated it because of availability of large variety. It was also observed from the survey, that the products were regularly by the customers, most of them going for weekly and fortnightly purchase of the product. The major competitors for the product are Parle and Britannia which were even a threat when the product was launched. The brand loyalty seems to very weak as when consumers were asked that would they continue to consume Sunfeast even if other products were at a discount, the answer came as No. The people were specific in the categories but not with the brand Sunfeast. The television seems to be most effective form of advertisement as it spread awareness in almost every age group and was the major promotional tool. The brand was easily available to people and even remotest to smallest shops have Sunfeast for sale. The people seem to be assured of quality and said that they would recommend their friends and relatives the product. COMPETITION ANALYSIS Back in 2003, nobody thoughtSunfeast would have consumers eating out of its hands. Says Naware, Seven per cent in less than three years is something that we could have only dreamt about. Importantly, industry barometer AC Nielsen has indicated that both Parle and Britannia are losing market shares. According to the AC Nielsen retail sales audit in March 2006, both Britannia and Parle have lost volumes. Britannias shares have dropped from 35.8 per cent in 2004-05 to 30.5 per cent in May 2006 (volumes). Parles shares have also dropped from 42.2 to 38.4 per cent in the same period. Even Priya Gold has seen a minor dip from 6.4 per cent to 5 per cent. ITCs Sunfeast has been a big gainer with its share increasing from 2.7 to 6.7 per cent. In terms of value,Britannia leads the market with 37 per cent market share, followedby Parles 31.3 per cent and ITCs 6.3 per cent. Nevertheless, the gap is still wide. Sunfeast still has a long way to go. But what can the bigger players do? Alagh has an interesting observation. Says he, Biscuits have always been a low margin, high volume game. Both Britannia and Parle have very high volumes and can easily afford to lower their margins. A potential after-effect? Sunfeast too may have to drop its prices to be in the reckoning and this will squeeze its margin even lower. While the full game is yet to be played out, for the moment the sun seems to be shining on Sunfeast. Creaming the market. . . Innovation in the product line biscuits with butterscotch cream with actual granules in the cream, strawberry cream with flavor-enhancers and orange-flavored marie. Gained an edge from the well established distribution network of its tobacco business. Signed up big film stars like Shah Rukh Khan and southern star Surya as brand ambassadors for

Organization Development

Organization Development Executive Summary Organizational development process is considered to be an integral part of an organization, its strategic formulation and managing day-to-day activities. Considering these aspects, the purpose of this work and the attempt made inthat regard is to define the component of organizational development, its integration and tocreateand examine organizational development (OD) concepts and its application is real organization based in UAE. For that reason, a need arise to identify an organization is also a necessity. Hence, it should be clarified that the organizational selected for the purpose of this work is Abu Dhabi National Oil Corporation (ADNOC). Thus, the overall objective of this report is to investigate and trace the many problems,dilemmas and measurement facing an organization, and how manager cope with the difficulties or organizational development processes and its undertaking. It would also help to add herein that the structure of this report is divided into three parts, namely part 1, part 2, and part 3 that cover the situation, the organizational development process and finally our analysis, the subject matter conclusion and its recommendation. Introduction Organization development is considered an integral part of the organization day to day process. OD in the backdrop of its concept is to improve organizations and its effectiveness. OD and its course for that matter is a long-term process, which when undertaken at the strategic or day to day basis helps organization to address many compiling issues. OD is both an intrinsic and extrinsic segmentation that helps organization cope with internal and external change more organically. Subject Matter Issue and its Consideration It is natural only that issue cannot be sided apart from any factor of organizational development discussion and its discourse, where question and counter question arise as follows:- How organizational development (OD) within an organization is organized? What defines Human Resource Information System (HRIS) within the concepts of OD? Does the role of organizational development consultant is a necessity? How can HRM and their role play in enhancing organizational process and it undertaking? What are OD role in the area of management practices and operations? It is clarified that the overall objective of this work is to define these components in part and full thereof, which is as follows. PART 1: ADNOC Assessment and Overview of Organization History of ADNOC ADNOC (Abu Dhabi National Oil Corporation) is based in Abu Dhabi, UAE. It is one of the leading oil manufacturers today. The company was established in 1971. (ADNOC, About ADNOC ) ADNOC Purpose ADNOC business purpose is to explore gas and oil reserves and producing it. The purpose of the company also defines the production and exploration of oil reserves in order to meet the global demand. (ADNOC, About ADNOC ) Mission The mission of the company is to create a value chain through its products and services and also to play an integral part in the UAE economy, by contributing to the growth of the UAE economy as well as playing a centrifugal role in the social, economic and education sector and its development. (ADNOC) Key Figure in the Organization Key figure in the organization is the chairman of the supreme petroleum council (SPC). The chairmanship post is held by H.H. Sheikh Khalifa Bin Zayed Al-Nahyan. He is also the current president of the UAE and its Trucial states. Above all, being the ruler of Abu Dhabi, H.H. Sheikh Khalifa Bin Zayed Al-Nahyan also helps in the formulation of the company policy, and overseeing the operational polices of the company international operations. (ADNOC, About ADNOC ) External conditions in which ADNOC operates International business defines ADNOC. Hence, international business environment and its influence are major aspects of ADNOC. The company also uses high drilling methods and advanced machinery and technology. Above all, the company operates its international business concurrently with 15 of its affiliate companies for streamlined operational process, which add to the significance of the company in the international business environment. (ADNOC, About ADNOC ) PART 2: The Process of Organizational Development (OD) The Feature of Organization Development (OD) OD is the assessment of the major element that defines an organization, namely its people, its culture, its system, its strategic management and most importantly its management styles. Besides, the skills of individual and the role technology plays also form the object of organization development and its discussion. (McGladrey, 2006 , p. 3) Definition of Organization Development (OD) OD is understood to be both a professional field of social action and an era of scientific enquiry. It covers a broad arena of organizational processes. In real term of its meaning and definition, â€Å"OD is a planned process of change in an organization culture through the utilization of behavioral science technology, research and theory† (Thomas G. Cummings, 2008 , p. 2) assert Warner Burke. Wendell France defines â€Å"organization development as long range efforts to improve an organization problem-solving capability and its ability to cope with changes in its external environment with the help of external and internal behavioral scientist consultant or agent of change as they are sometime called. (Thomas G. Cummings, 2008 , p. 2) The Functional aspect of Organization Development Organizational development as can be understood is the process that take place within an organization as a means to increase organization effectiveness and facilitating personal and organizational change through the use of intervention driven by social and behavioral science knowledge. (Anderson, 2009 , p. 3) HRIS (Human Resource Information System) in context of Organization Development Organization development and its meaning is the major element of HR strategic planning process in an organization. (McGladrey, 2006 , p. 3) For that matter, new age management practices of organization development in context of HRM also reflect the new forms of practices such as HRIS (human Resource Information System) making its way within the organization. HRIS add value to the organization development process. There is no doubt in that regard. As a matter of fact, â€Å"smooth flow and availability of authentic information related to human resource facilitates rational decisions.† (Kandula, 2006 , p. 70) This is true, considering that information are a vital part of an organization and also help in the basis of decision making, that also based on rationality of it. Hence, HRIS plays a significant part of organization development process. The Role of OD Consultant: HRM Consulting Professional role are a welcoming sight in any organization. The same case also can be looked in respect of HR professional who acts as consultant to organization. On the other hand, OD role can also apply to internal consultants and professionals, or external consultant, where their role is build on the basis of change factor that need to be implemented n a smooth and functional way. (Thomas G. Cummings, 2008 , p. 66) It is being said that if HR professional play a consultative role within an organization, chances are that the value of their professional practices would devote much time working on behalf of the organization to address the issue at hand and to uncover any likely issues. (William M. Kahnweiler, 2005 , p. 45) Hence, it is very likely that the role of HR consultant do add value to organization one or the other way and most organization also prefer it that way in adding value to organization development course. Above all, service deliveries are that core of HR professional role. The evolving nature of HR role also can be looked in respect of the technical specialist role that they play in the organizational process, either when it comes to administration or tracking and interpreting regulatory changes in ensuring that organization remain in compliance. Strategically speaking, HR also play a significant part in getting the right people and right talent so that organization dont miss on anything, when it comes to change strategy, employee retirement plans, and any other administrative functional aspects. (Marc Effron, 2003 , p. 275) OD Role and its Management Aspects Organization development role as we have maintained is critical to the growth of the organization. As a matter of fact, it is held that top management involvement is an important condition for success of OD. The need for OD in an organization also arise for many reason, namely major changes in the external environment or technologies, or factor like a merger may make an organization existing structure or management practices and culture. (Cartwright, 2005 , p. 290) Hence, a planned intervention of the change factor is a necessity at all level of OD course and its process formulation. OD and its process intervention As we have mentioned above, the intervention of OD is critical to the growth of an organization. Intervention can be in the forms of the following. Human Intervention Structural Intervention Organizational Cultural Intervention Strategic Planning Intervention Justification: ADNOC Features of Organization Development (OD) From the above theoretical assimilation, we learn that ADNOC as an organization have grown many folds from what it was during the times of its establishment. Today ADNOC claims a place in the top ten global oil manufacturers and exporter. We figure out that almost all forms of OD and its simulation as discussed above find a place of consideration and in activities practice in ADNOC. There is no denying this fact. When taking a tour of the company website there is reason to belief that what defines ADNOC in context of OD is very much in real practical term. For example, ADNOC efforts in the exploration and mining and producing oil and gas are huge and tremendous. The company produce more than 2.7 billion barrel per day, (ADNOC, About ADNOC ) this is something that defines how the object of such a production level is achieved. If the case would not have been with effective OD, such a possibility would have been a far cry. Yet the company thorough its strategic planning intervention in the OD have enabled itself and raised the bar as a competitor in the world 500 fortune company. There are many other aspects of OD and its subsystems such as HRM and its course also that shapes the foundation of the company and its growth today. For examples, it is being observed that ADNOC take a systematic approach to its HRM. The factor of it can be justified in context of ADNOC training and development course. ADNOC have maintained that fostering continuous growth and development of its employee accumulate the object of the company CSR. ADNOC in the realms of HRM have been effective to integrate changes as and when the time demands, given its active training and development course. Training and development in ADNOC is to recognize the rich talent base in the company and its HRM foundation at the core of it. As a manufacturing company, ADNOC dependant on human capital is huge. Without human intervention, the very essence of its operational objective and goals seems to be a far car. And the company understands these elements, which is why training and development course is to enhance the value of its human capital, where the flow of information and all aspects of development course related to HRM or the introduction of HRIS for streamlined HR management aspects does not miss the sight of policy maker in ADNOC. (ADNOC, Training Development ) Moreover, CSR approach in ADNOC also is very much in line of OD. Being a global oil manufacturer, ADNOC understand the value attached to the business environmental factor and its compliance. Its groups of companies or to say affiliate also follows a detailed business operation which is direct in line with the socio-political and cross-cultural business practices. Speaking of strategy, these feature also very much finds a place of consideration in ADNOC. The company as we learn is committed to its business principle, that is to say, creating value chain through the introduction of technology human knowledge as well as taking appropriate environmental policy for sustainable development of the company the strategic level. Thus, what we can reason is that OD in ADNOC defines the long range efforts to improve an organization problem-solving capability and its ability to cope with changes in its external environment with the help of external and internal agent of change in all factor of OD and its undertaking in the company. PART 3: The Outcome and its Analysis From the above discussion and its analysis, we understand that OD is very critical to the smooth functioning of an organization. There is also every reason to believe that OD and its process formulation helps organization to cope with the demand of the business environment. As a matter of fact, effective OD and its process integration is critical and a vital tool that most managers undertakes, be it policy formulation, decision making or integration technology in the realms of an organization business process. Apart from that, OD and its methodology thus should be taken with due care and attention to details. Moreover, organization also requires the best available resource apart from machinery and other technical tools. Human capital thus is a vital and centrifugal objective to be considered. After all, human capital for that matter is considered to be the backbone of the organization. In the knowledge economy their value have further evolved and enhanced. Hence, to ring in the benefits of a subsystem in HRM such as HRIS can be vital to the management aspects of human capital and also in increasing the worth of the organization in the competitive market place. OD as we can reason herein and every aspects of its conditioning define the face of an organization, within the internal and external factor and its influence. The contribution of OD considering all the vital parts and parcel for an organization is huge. The same case also can be observed in ADNOC and the OD concept at play. ADNOC for that matter have been at the forefront of ongoing change; internally and externally and coping with the challenges of the business environment with ease, which brings us to the point in speculating that ADNOC and the concept of OD at play is very much present in the organization management, strategic HRM, operational management and its course is achieved concurrently and organically. Thus, what we can add is that the contribution of OD to the overall organization and its effective shows in the way of ADNOC and how the company handles its operation and all aspects of business operation and strategy with ease and confidence. Conclusion Organizational process is complex when we viewed objectively. In the current state of affairs ADNOC faces many challenges. Change as we view in context of ADNOC has been an ongoing undertaking, both at the management level, corporate level and policy level. We feel that ADNOC current short-term and long-term problem can be speculated to be the HRM features of the organization, sustainable and environmental measures and its outlining as well as business environment and its challenges. Recommendation Following is the recommendation: It is recommended that ADNOC CSR approach should be more detailed and practical, considering the principle preached by the company and its brand image. Secondly, ADNOC intervention in context of HRIS, structural intervention, organizational cultural intervention and strategic planning intervention should be in line with the current needs and demands of the environment in which ADNOC is located. That is to say, strategically attention to OD and its intervention should be more objective to address almost all features of the OD concepts in real practical terms. Third factor is that leadership also should find a place of active intervention, so that the so called future leader can be nourished within the company. Action plan in the organization should also be more detailed, and the role of HR professional and OD consultants also should be considered on an ongoing basis and nurturing change through comparative management practices is also not a bad idea at all, since that way the international business of ADNOC can be enhanced further. It is also further commented that the role of OD in the process of the organization operation and day to day management is dynamic and complex, considering that every organization is a social system, and there is no absolute or best way to bring about a change automatically. And the methodologies that are employed will work differently at different times. What matters is the involvement of the top management in the organization to rope in change factor in the best possible way for an effective solution. Above all, strategically speaking the strategy of OD is to intervene in the ongoing activities of an organization. (Cartwright, 2005 , p. 290 ) Intervention plan in ADNOC We recommend that intervention plan or its design should form a combination of these four features mentioned below for effective and efficiency of OD and its process undertaking in ADNOC. 1. Human intervention: Organization achieves the OD goals through human resource management functions, namely recruitment, selection, compensation and performance management, integration and placement process. A combination of these human factor helps achieve the OD goals and its objective. (Durai, 2010 , p. 264) Hence the same design also can be integrated in ADNOC. 2. Structural Intervention: Structural design changes concerned the organization division of labor and its specialization. Intervention aimed at structural design include moving from traditional practices into a more integrative and flexible forms, which helps OD process to address and meet the process of the organization, be it for customer centric or network based structure. (Thomas G. Cummings, 2008 , pp. 158-59) Hence, such feature and its combination are also highly recommended for ADNOC. 3. Organizational Cultural intervention: Intervention design in any forms seeks to understand situational contingencies such as individual differences within the organization members and management of change process. Organizational cultural intervention is a necessity because an organization is made up of individual and group members. (Thomas G. Cummings, 2008 , p. 162) Hence, cultural bonding should be at the heart of any OD at ADNOC, where the cultural dimension is redefined for effective organization activities and day-to-day management. 4. Strategic planning Intervention: Strategic OD or its intervention defines the objective and scope of strategic management process. Hence, for any matter in that regard, ADNOC also can reap the benefit of it simply by upgrading the active intervention of strategic planning, be it at the policy level and its formulation, defining future goals and roadmap, identifying the operational objectives, and the orientation of a business goals and it alignment into one solid foundation. Standardization of its activities, process and overall management aspects also should find its course. Strategic planning intervention is all about long-term goals and its objective. The best way an organization rope in the strategic planning process assist organization to cope with various factor of change and to be competitive in the business environment.